Ad Element & Execution Final Portfolio: 5 Ads.
Advertising is the art of persuasion. Advertising is the activity to produce advertisements for commercial products or services. It is the way an advertiser persuades an audience to purchase a product or service or just to get something out to the public through the use of images, videos, sounds, and through the use of the internet and various of other media outlets. Advertising works because everybody is always looking for something, and if you have that something and know how to advertise it people will purchase or use it. Advertising can also sometimes persuade someone to buy something even if they don't really need it. That is way I say advertising is the art of persuasion. It can create an image and a desire for something and will make you believe you need it and want it when sometime you don't really.
The target audience for this ad is for adults ranging from 25 - 50 who are adventures and would like to try a different style
of living. They are looking for people who are on vacation, on couples that want to get away and spend a night in a luxury
Trailer. The object of the ad is to get people to come to the Luxury Trailer park this holiday season. The persuasive strategy
for this ad is the creative caption " Old Mac Daddy without you is like Macaroni without Cheese." The ad tells people that
they basically need them. This is a Facebook ad, so if the ad caught the viewers attention and they clicked on the image it
will take them to Old Mac Daddy's website.
of living. They are looking for people who are on vacation, on couples that want to get away and spend a night in a luxury
Trailer. The object of the ad is to get people to come to the Luxury Trailer park this holiday season. The persuasive strategy
for this ad is the creative caption " Old Mac Daddy without you is like Macaroni without Cheese." The ad tells people that
they basically need them. This is a Facebook ad, so if the ad caught the viewers attention and they clicked on the image it
will take them to Old Mac Daddy's website.
The target audience for this ad is for anyone who is looking for a new phone. Everyone knows about iPhone so they don't use a lot of text. The ad says iPhone is here, so it shows that the newest iPhone is out on sale at Rogers. The target audience is for anyone in the age category from 16 - 40. The audience should go to Rogers after being exposed to the ad because they know that Rogers have the newest iPhone. The persuasive strategy is the creativity of the ad with the focus on the iPhone. It looks like the iPhone just appeared out of a cloud of smoke.
The target audience for this ad is for the coffee lover. There is a new coffee shop in town and they are targeting anyone who likes a good cup of coffee. The objective of the ad is to show that there is a new coffee shop that opened up. They are wanting people to come to the new shop and try out their good coffee. The persuasive strategy is the coffee cup that catches the viewers attention as well as the words "life is too short to drink bad coffee".
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The target audience for this ad is for athletes and people who likes to drink energy drinks. I would sat the age if=s from 14 - 25.
The objective of this ad is to show that every little bit matter when you are training and Powerade can help you get that inch to make that mile. The target audience should go buy Powerade product because it will help them achieve that extra bit they need. The persuasive strategy is all the little people running showing that they all work together to get to the finish line. The caption is the main Persuasive strategy. The target audience for this ad is anyone who needs office supplies, like paper clips. The target audience is for adults ages 25 - 40. The objective is to show that Sears have the office supplies that people need. The audience should come to Sears if they need paper clips and other office supplies. The persuasive strategy is the catch caption and the paper clip that stands out.
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Six assignment special: Print Principles - One Liners & Banners
Dental Floss Banner Ad: Colgate Dental Floss
Theme: The theme of this ad is to show the benefits of using Colgate dental floss in a creative way using a one liner that will catch the viewers attention. The the ad says that using Colgate dental floss you can go from the homeless look to the hipster look by flossing your teeth. The benefits of flossing is it removes plague from teeth and prevents gum disease. Service Banner Ad: Johnny's Barbershop
Theme: The theme of this ad is to show that Johnny and his Barbershop is a friend of it's customers and the one liner of the ad explains that "friends don't let friends get bad haircuts", so if you go to Johnny's Barbershop you will get a good haircut. |
Fruit Banner Ad: Oranges
Theme: The theme of this ad is that oranges gives a person better vision. The ad through the image and the text shows that oranges makes ones vision better and who doesn't want better vision? The goal is to show that oranges have a health benefit. Existing Brand Banner Ad: Powerade, Energy Drink
Theme: The theme of this ad is to show that through hard work and determination, every inch you put into something you will reach your mile mark. With Powerade it is easy to transform those inches into a mile. |
Six assignment special: Right Brain/Left Brain.
This is an example of an emotional right brained ad designed by Mercedes-Benz. What makes this ad right brained is the creativity they used in designing the ad. The ad is colourful and more emotional.
This is an example of a left brained ad. This ad doesn't use creative elements very well and gives a lot of context. This ad has no emotional appeal.
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This is the same ad reworked to be left brained. The ad is not so creative and doesn't use a lot of colour. This ad doesn't evoke emotion like the ad on the left. This ad shows the logical side of this ad.
This is the same ad reworked to be right brained. This ad uses creative elements to be more appealing. This ad does't have that much copy and leaves more room for creativity. This ad uses vivid colours which makes it right brained.
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